Much of the conversation around the new handset will probably centre around its power, with Apple electing to use the same A18 chip behind its more expensive devices.
This means the 16e will be capable of playing the same games and running the same apps as other iPhones – though AI is almost certainly at the heart of this decision.
Mr Cook said in the announcement the new model featured “the performance, intelligence and privacy” Apple fans “expect” from the firm.
And he said the Apple Intelligence features on the device would “help you save time, quickly get more things done, and express yourself in new ways”.
The firm introduced its spin on the tech – Apple Intelligence – with this series of devices, which includes new tools for writing and incorporating OpenAI’s chatbot ChatGPT into Siri.
It hasn’t always gone well, with the firm at one point suspending its AI-generated news alerts after they created false headlines attributed to news organisations including the BBC.
It now presents the summaries in italics.
Apple said its new phone is “built for Apple Intelligence”, and pointed to certain features of the tech, like an easy way to clean up photos or search your image library.
Other phone manufacturers have similar features on their devices – though the iPhone 16e will be by far the cheapest way to access AI on an Apple handset.
“The iPhone 16e generates a new revenue stream for Apple, and this will be particularly noticeable in key markets like India, where iPhones are out of reach for most people,” said Forrester principal analyst Dipanjan Chatterjee.
“There is also a second-order effect of cheaper devices like the iPhone 16e, bringing new customers into the Apple ecosystem,” he added.
The tech giant also appears to aiming its new handset at owners of older models, in the hope of boosting upgrades.
A graphic on its website says “there’s never been a better time to upgrade” and allows users to compare the iPhone 16e’s specs to models dating back to 2019.
“We’ve seen a limited appetite among many of the installed base to upgrade from previous versions, but the new phone reduces the cost hurdle of joining the Apple Intelligence bandwagon,” said Mr Chatterjee.
Additional reporting by Lily Jamali.
